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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Res

Description: Asking Questions by Norman M. Bradburn, Seymour Sudman, Brian Wansink Estimated delivery 4-14 business days Format Paperback Condition Brand New Description Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about peoples attitudes and behavior. Publisher Description Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Author Biography Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center. Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000. Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands. Details ISBN 0787970883 ISBN-13 9780787970888 Title Asking Questions Author Norman M. Bradburn, Seymour Sudman, Brian Wansink Format Paperback Year 2004 Pages 448 Edition 2nd Publisher John Wiley & Sons Inc GE_Item_ID:3039649; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Res

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9780787970888

Book Title: Asking Questions

Number of Pages: 448 Pages

Publication Name: Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires

Language: English

Publisher: Wiley & Sons, Incorporated, John

Item Height: 1.4 in

Subject: Methodology, Research, Marketing / Research

Publication Year: 2004

Features: Revised

Type: Textbook

Item Weight: 17.6 Oz

Item Length: 8.9 in

Author: Norman M. Bradburn, Brian Wansink, Seymour Sudman

Subject Area: Social Science, Business & Economics

Series: Research Methods for the Social Sciences Ser.

Item Width: 6 in

Format: Trade Paperback

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