Description: Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders.Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.Within the chapters, students will find:Case studies and organizational profilesDiscussion QuestionsLists of Keywords and Key Events, Locations, and Organizations
Price: 24 USD
Location: Madison, Wisconsin
End Time: 2024-10-27T19:05:44.000Z
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Book Title: Environmental Strategic Communication : Advocacy, Persuasion, and
Item Length: 9in
Item Height: 0.7in
Item Width: 6in
Author: Derek Moscato
Publication Name: Environmental Strategic Communication : Advocacy, Persuasion, and Public Relations
Format: Trade Paperback
Language: English
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Year: 2023
Type: Textbook
Item Weight: 13 Oz
Number of Pages: 256 Pages
