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Marketing Strategy: A Decision-Focused Approach

Description: Marketing Strategy: A Decision-Focused Approach by Walker, Orville C.; Boyd, Harper W., Jr.; Mullins, John W. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

Price: 8.06 USD

Location: Aurora, Illinois

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Marketing Strategy: A Decision-Focused Approach

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Binding: Paperback

Weight: 1 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 368 Pages

Publication Name: Marketing Strategy : a Decision Focused Approach

Language: English

Publisher: McGraw-Hill Higher Education

Item Height: 0.7 in

Publication Year: 2005

Subject: Marketing / General

Features: Revised

Type: Textbook

Item Weight: 1.4 Oz

Item Length: 9 in

Subject Area: Business & Economics

Author: John Mullins, Harper W. Boyd Jr., Orville C. Walker

Item Width: 7 in

Format: Trade Paperback

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