Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Pricing Behavior Of Multiproduct RetailersISBN13:9781502365613ISBN10:1502365618Author:Federal Trade Commission (Author)Description:(This is a RePrint) - While Retail Sales Are An Important Economic Phenomenon, Previous Research Has Not Explored How The Multiproduct Nature Of Consumers' Purchasing Decisions Affects The Pricing Dynamics Of Multiproduct Retailers In This Book, We First Document The Extent To Which Sales, Defined As Temporary Discounts In Retail Price, Are A Pervasive Aspect Of Retailing And An Important Source Of Retail Price Variation Using A Large Data Set For 20 Categories Of Grocery Products Across 30 U S Metropolitan Areas, We Find That The Majority Of Price Changes And 25%-50% Of Retail Price Variation Is The Result Of Retail Sales We Then Develop A Model Describing The Pricing Dynamics Of Multiproduct Retailers That Is Consistent With These Empirical Pricing Regularities Specifically, Because Consumers Prefer To Buy A Bundle Of Goods From The Same Retailer, A Given Discount On Any One Good In The Bundle Will Have A Similar Effect On Consumers' Likelihood Of Visiting That Retailer This Implies That Discounts On Goods Sold By A Single Retailer Are Substitutes Instruments For Retailers, And Factors That Influence One Good's Price Will Affect The Pricing Of Other Goods Hence, If Intertemporal Price Changes Are A Means Of Price Discriminating (As Suggested In The Literature), The Impact Of These Changes Will Be Reflected In The Prices Of Many Goods, Including Even Those For Which Discrimination Is Not Feasible Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2014-09-14Weight:0.27 lbsDimensions:0.09'' H x 11.02'' L x 8.5'' WNumber of Pages:42Language:English
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Location: USA
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Book Title: Pricing Behavior of Multiproduct Retailers
Number of Pages: 42 Pages
Language: English
Publisher: CreateSpace
Item Height: 0.1 in
Publication Year: 2014
Topic: Reference
Genre: Business & Economics
Item Weight: 5.8 Oz
Item Length: 11 in
Author: Federal Trade Federal Trade Commission
Item Width: 8.5 in
Format: Trade Paperback