Description: Pricing Strategy Implementation : Translating Pricing Strategy into Results, Paperback by Hinterhuber, Andreas (EDT); Liozu, Stephan M. (EDT), ISBN 1138332178, ISBN-13 9781138332171, Brand New, Free shipping in the US
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.
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Book Title: Pricing Strategy Implementation : Translating Pricing Strategy in
Number of Pages: 166 Pages
Publication Name: Pricing Strategy Implementation : Translating Pricing Strategy Into Results
Language: English
Publisher: Routledge
Publication Year: 2019
Item Height: 0.4 in
Subject: Marketing / General, Sales & Selling / General, Strategic Planning
Item Weight: 11.8 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.7 in
Author: Andreas Hinterhuber, Stephan M. Liozu
Item Width: 6.9 in
Format: Trade Paperback
