Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

Description: Renegades Write the Rules by Amy Jo Martin Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of todays top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for peoples attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic resultsShows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinityFilled with illustrative examples of social media successes (including Dwayne The Rock Johnson, Shaquille ONeal, and Nike) that show how humanizing a brand through social media leads to monetizationExplores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines. Notes Details the rules to building loyal and lucrative digital followers. Back Cover Praise for Renegades Write the Rules "Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book youd better be reading." -- Rob Palleschi (@RobPalleschi), global head, DoubleTree by Hilton " Renegades Write the Rules tells the story of trailblazing, of the in-the-moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jos grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower--and provoke--a movement that can move us forward, together and as individual creative voices." -- Steve Nash (@SteveNash), two-time NBA MVP and president, the Steve Nash Foundation "Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martins innovative new book serves as a valuable resource for people using social media to change the world." -- Doug Ulman (@LivestrongCEO), president and CEO, Lance Armstrong Foundation "In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. Shes a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry." -- Dwayne "The Rock" Johnson (@TheRock), actor and entertainer "Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how were only limited by our imaginations when it comes to social media." -- Dana White (@DanaWhite), president of UFC Flap Praise for Renegades Write the Rules "Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book youd better be reading." -- Rob Palleschi (@RobPalleschi), global head, DoubleTree by Hilton " Renegades Write the Rules tells the story of trailblazing, of the in-the-moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jos grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower--and provoke--a movement that can move us forward, together and as individual creative voices." -- Steve Nash (@SteveNash), two-time NBA MVP and president, the Steve Nash Foundation "Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martins innovative new book serves as a valuable resource for people using social media to change the world." -- Doug Ulman (@LivestrongCEO), president and CEO, Lance Armstrong Foundation "In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. Shes a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry." -- Dwayne "The Rock" Johnson (@TheRock), actor and entertainer "Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how were only limited by our imaginations when it comes to social media." -- Dana White (@DanaWhite), president of UFC Author Biography Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. Shes the former director of digital media and research for the NBAs Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille ONeal. Martin was named one of Forbes Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at Table of Contents Foreword by Tony Hsieh ix 0 The Renegade Way 1 Rule 1 Be the Media 19 Rule 2 Show Some Skin 33 Rule 3 Unmask Your Motives 51 Rule 4 Get Comfortable Being Uncomfortable 69 Rule 5 Ask Forgiveness Rather Than Permission 91 Rule 6 Consensus is the True Authority 111 Rule 7 Theres a New ROI in Town 133 Rule 8 The Act of Good Can Be Scaled 149 The Next Chapter 171 Appendix A: Digital Royaltys Core Values 178 Appendix B: Lessons Learned 180 Notes 183 Acknowledgments 185 The Author 189 Index 191 Long Description Praise for Renegades Write the Rules "Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book youd better be reading." Rob Palleschi (@RobPalleschi), global head, DoubleTree by Hilton " Renegades Write the Rules tells the story of trailblazing, of the in-the-moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jos grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower and provoke a movement that can move us forward, together and as individual creative voices." Steve Nash (@SteveNash), two-time NBA MVP and president, the Steve Nash Foundation "Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martins innovative new book serves as a valuable resource for people using social media to change the world." Doug Ulman (@LivestrongCEO), president and CEO, Lance Armstrong Foundation "In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. Shes a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry." Dwayne "The Rock" Johnson (@TheRock), actor and entertainer "Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how were only limited by our imaginations when it comes to social media." Dana White (@DanaWhite), president of UFC Details ISBN1118340515 Author Amy Jo Martin Language English ISBN-10 1118340515 ISBN-13 9781118340516 Media Book Format Hardcover Short Title RENEGADES WRITE THE RULES Year 2012 Place of Publication New York Country of Publication United States DEWEY 658.827 Subtitle How the Digital Royalty Use Social Media to Innovate Illustrations Illustrations Edition 1st UK Release Date 2012-10-26 AU Release Date 2012-10-02 NZ Release Date 2012-10-02 Pages 224 Publisher John Wiley & Sons Inc Publication Date 2012-10-26 Imprint Jossey-Bass Inc.,U.S. Audience General US Release Date 2012-10-26 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:136202136;

Price: 40.47 AUD

Location: Melbourne

End Time: 2024-12-30T03:14:35.000Z

Shipping Cost: 3.17 AUD