Services Marketing: Concepts, Strategies, & Cases by Hoffman, K. Douglas, Bates

Description: This textbook is a valuable resource for students and professionals interested in the field of services marketing. It covers a range of topics, including concepts, strategies, and cases, and is authored by K. Douglas Hoffman and John E. G. Bateson. The book is published by Cengage South-Western and is part of the Mindtap Course List Ser. series. With a length of 10.2 inches, a height of 0.9 inches, and a width of 8.2 inches, this hardcover book weighs 37.7 ounces and has 480 pages. It is written in English and was published in 2016. The book is ideal for those interested in business and economics, marketing, and service industries.

Price: 50 USD

Location: Riverton, New Jersey

End Time: 2024-10-07T03:43:10.000Z

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Book Title: Services Marketing: Concepts, Strategies, & Cases

Number of Pages: 480 Pages

Language: English

Publication Name: Services Marketing : concepts, Strategies, and Cases

Publisher: Cengage South-Western

Publication Year: 2016

Subject: Marketing / General, Industries / Service, General

Item Height: 0.9 in

Features: Revised

Item Weight: 37.7 Oz

Type: Textbook

Subject Area: Business & Economics

Author: K. Douglas Hoffman, John E. G. Bateson

Item Length: 10.2 in

Series: Mindtap Course List Ser.

Item Width: 8.2 in

Format: Hardcover