Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic And Innovative Pricing: Price Models For A Digital EconomyISBN13:9780367148706ISBN10:0367148706Author:C?ster, Mathias (Author), Iveroth, Einar (Author), Olve, Nils-G?ran (Author)Description:This Book Provides A Concrete Guide On How To Execute Strategic Pricing To Excel In An Increasingly Dynamic And Digitised Business Environment, While Developing And Deepening Relations With Contract Partners The Secret Lies In Crafting Innovative Price Models That Reward Joint Value Creation In Accordance With The Business Model, Rather Than Engaging In Confrontative Zero-Sum Pricing Reasoning Strategic And Innovative Pricing: Price Models For A Digital Economy Provides Hands-On Tools That Are Applied On Three Interconnected Levels Of Analysis It Illustrates How To Explore The Business Ecology To Understand Its Dynamics And How Digitisation Enables It To Prosper And Demonstrates How To Construct A Viable Business Model That Enables An Organisation To Navigate In Its Vibrant Ecology Finally, And Most Importantly, It Shows How To Use Innovative Price Models To Realize And Monetise The Business Model And Its Value Offering, Making The Organisation And Its Partnerships Sustainable Models Pertaining To The Three Levels Of Analyses Are Applied In Rich Case Studies And Examples From Different Countries, And The Book Includes Guidelines On How To Use Them Special Attention Is Paid To Digitisation As An Underlying Theme, Making This Book Of Interest To Researchers, Academics, And Students In The Fields Of Strategic Management And Technology & Innovation Management Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2020-06-15Weight:0.92 lbsDimensions:0.5'' H x 9'' L x 6'' WNumber of Pages:182Language:English
Price: 183.45 USD
Location: USA
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Book Title: Strategic And Innovative Pricing: Price Models For A Digital...
Item Length: 9in
Item Width: 6in
Author: Alf Westelius, Carl-Johan Petri, Einar Iveroth, Mathias Cöster, Nils-Göran Olve
Publication Name: Strategic and Innovative Pricing : Price Models Fora Digital Economy
Format: Hardcover
Language: English
Publisher: Taylor & Francis Group
Series: Routledge Research in Strategic Management Ser.
Publication Year: 2020
Type: Textbook
Item Weight: 16 Oz
Number of Pages: 170 Pages
