Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating,

Description: A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:Understand your customers' wants and needsFocus on what makes your company differentQuantify your differences and build a value-based strategyCommunicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits. Chapter 1: What is Value?; Chapter 2: The Customer Value Line; Chapter 3: Basic Theory - What you really need to know; Chapter 4: Conventional Pricing Approaches - Cost Based Pricing; Chapter 5: Conventional Pricing Approaches - Competition Based Pricing; Chapter 6: Measuring the Triad; Chapter 7: Building the Value Based Price; Chapter 8: Review of VBP methods; Chapter 9: Building the Value Proposition; Chapter 10: Value Based Selling;Chapter 11: Building a VBP strategy; Chapter 12: Today's pricing issues; Chapter 13: Legal issues in pricing in Europe

Price: 48.04 USD

Location: East Hanover, New Jersey

End Time: 2024-12-06T01:02:00.000Z

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